Along with increasing energy efficiency awareness more dimmable luminaries are used in retail. Skilful placement of lights can be described as having high level of comfort and flexibility while having low maintenance effort. Lighting direction, different luminance degrees and colour brightness to set the scene and stimulate possible customers. Moreover according luminaire direction (diffuse,

direct) – excellent colour rendering can be achieved along to accent goods, present them in greater detail and authenticate with a three dimensional effect – interchanging diffuse and directed light. Use of LED technology provides sustainability – replacing the luminaires with higher efficiency, lighting quality; comparing operating and input costs. Going along with nature – LED lighting provides high colour rendering that means more natural colours of goods while being basically free from hazardous IR and UV radiation. Both combined gives a gentle illumination of newest products that results in boosting the sales.